Rugged

Healthy skin is no accident. Check out the Brand Identity & Packaging for Flook.

After an intensive naming exercise, we brought their brand identity to life with intentional design choices reinforcing their ingredients and playful copy to build a tone of voice that speaks to an upcoming generation.

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When creating a brand identity for the urban planning firm, Desire Path, we made sure our creative was rooted in the idea of pathways, overlapping communities, and engagement. The concept of a desire path is a route, often by people and communities, more desirable than paved pathways.

The custom wordmark (as well as the logomark and other graphic elements), not only gives subtle cues to the work they do, but also their name. Much like a desire path found in urban landscapes, their team is guided by their community and neighborhoods they engage with.

A brand that needed to feel tailor made, irreverent, and high-end with a bit of nostalgic grunge.

Defiant Board Society is a modern tribute to the unpolished counterculture era they originated from. Get out there and preserve your youth. 🤘🏼

We’re considering starting a series called “Hayley’s hat game,” because it’s impeccable.