Metropolitan Group

Oregon is facing a 65,000‑worker home care shortage by 2030. Families feel it every day.

MG's statewide campaign reframed home care as meaningful, flexible work with full benefits and initiated differentiated outreach for rural and multicultural communities—and it worked.

- 3,000% increase in recruitment website visits
- 20% workforce growth
- Strong engagement across immigrant and rural communities
- Caregivers keep Oregon moving.

Read the full story:

A Growing Crisis: Shortage of 65,000 Home Care Professionals in Oregon Expected by 2030 - Metgroup Often coined the invisible workforce, demand for home care support is far outpacing job growth; learn about a campaign we led to bolster awareness and recruitment including differentiated outreach strategies for rural and multicultural communities.

With finalized management plans for Greater Sage-Grouse habitat now in place on public lands across parts of the West, questions remain about what comes next for the bird—and for the collaborative conservation efforts built around protecting sagebrush country.

Read more at the link in comments.