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Deadly Mistake #3
Failing To Optimize For Search Engines
Search engines like Google, Yahoo, and Bing are the closest things to
friends your website will ever have. So you have to make sure they play
extra nicely together.
By following a few simple rules, you can have your website ranking well in
the search results for popular terms in your local area.
Let's say you wanted to rank well for the search term, “Orlando plumber”.
You'd want to make sure that you have that term on your main web page
at least three times.
The best places to put search terms are...
• The title tag
• The headline
• The first and last line of content
• The sidebar
• And in image ALT tags
Some of these may sound like Greek to you, so talk with your web
developer about them and make sure that your website is up to date with
terms you'd like to rank for.