540 SEO

Call tracking numbers from Dex and others can ruin your Local SEO efforts -- learn more here:

http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/?utm_source=feedly&utm_medium=feed&utm_campaign=Feed%3A+UnderstandingGoogleMapsYahooLocalSearch+%28Understanding+Google+Maps+%26+Yahoo+Local+Search%29

A Guide to Call Tracking and Local Search Avoiding the pitfalls of Call Tracking. How to avoid hosing your Google ranking

If you're running an Adwords campaign on Google, heads-up on a very recent change: you will no longer be able to include a phone number in your ad text.

Phone numbers will only be allowed in "call extensions" once Adwords' new Enhanced Campaigns roll out. You'll be hearing more on this change in the coming weeks, and you may receive a call from your Google rep notifying you of the new policy.

Want to rank better in Local Search results? Start blogging --

http://searchengineland.com/need-a-secret-weapon-for-local-seo-try-blogging-138067?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

Can Blogging Be Your Secret Weapon For Local SEO? I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn’t equate with a cheap shortcut to high rankings. Increasingly, local SEO is about ongoing, consistent online promotion activities. That’s where blogging comes in. Good...

http://540seo.com/google-penguin-update

What You Need to Know about Google's Penguin Update | Although Google's latest algorithm update -- named Penguin -- allegedly affected just 3.1% of Search queries, many business and website owners are