TechSparq

Burberry’s revenue fell 17%. Operating loss.
1,700 jobs cut.

𝗟𝗩𝗠𝗛 𝗴𝗿𝗲𝘄.
𝗛𝗲𝗿𝗺𝗲𝘀 𝗴𝗿𝗲𝘄.
𝗠𝗼𝗻𝗰𝗹𝗲𝗿 𝗴𝗿𝗲𝘄.

Burberry didn’t have a market problem. It had a customer problem.

The customer didn’t leave. Burberry left the customer.

The biggest name in the room had been on this for two years. No prototype.

TechSparq came in. Salesforce asked: “If they couldn’t do it, who is TechSparq to say they can?”

We launched in twelve months. 120 Black-owned brands. Selling.

Twelve months.

7% of retailers have unified commerce.

𝗧𝗵𝗲𝘆’𝗿𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘁 𝘁𝘄𝗶𝗰𝗲 𝘁𝗵𝗲 𝗿𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝟵𝟯%.

Every platform vendor in retail is selling unified commerce. Every retailer has it on their roadmap. 𝘼𝙡𝙢𝙤𝙨𝙩 𝙣𝙤𝙣𝙚 𝙝𝙖𝙫𝙚 𝙗𝙪𝙞𝙡𝙩 𝙞𝙩.

The gap isn’t the tech. It’s what happens before the tech is chosen.

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