Hinge

Behind the scenes on Xbox Elite Cereal 🕹️🥣
This spot came together end-to-end—from producing the live-action shoot to designing an all-original character and compositing him seamlessly into the footage in post.
We captured a full motion-capture performance, then brought it to life with CG animation, VFX, and finishing—plus full product replacement on the cereal boxes and CG replicas of the Xbox Elite controllers.
Inspired by classic ’80s and ’90s cereal commercials, we leaned into bold energy, playful performance, and a nostalgic tone—with a modern twist for today’s gamers.
Built with our friends at Mutiny, Executive Creative Director Noah Eichen and DP John Frost. 🎮✨