Veracity

Ad fatigue is real, and PR only helps if your message gives people a reason to care.

For small and midsized businesses, PR can be a powerful way to build trust, show credibility and connect with the people you actually want to reach. But PR can also miss the mark when it becomes too self-promotional, generic or disconnected from what your audience needs.

Before your next press release, social post, pitch or campaign, ask yourself:

➡️ Does this help our audience understand something?
➡️ Does it solve a problem or answer a real question?
➡️ Does it show proof, perspective or value?
➡️ Or are we just adding to the noise?

Thoughtful PR is not about saying more. It is about saying something that matters.

Check out Cailyn Tegel’s latest blog on how small businesses can use PR to cut through ad fatigue and build real connection: https://www.veracityagency.com/posts/what-to-do-when-your-advertising-stops-working/

Did you know Planet Fitness opened a new location in Hermiston at the end of last year? 💪

We supported the team with local outreach to help spread the word about the new gym and its ribbon-cutting celebration. It was a great opportunity to put our local outreach skills to work and welcome a new business to the community.

Read more about the location in the Hermiston Herald: https://hermistonherald.com/2025/11/26/planet-fitness-celebrates-grand-opening-in-hermiston/

A tough job market can bring a lot of stress, which is why we were glad to see our client ’s CEO, Nathan Cox, on KATU News sharing practical financial advice for navigating uncertainty.

A few reminders for those who’ve recently lost their jobs: be patient, review your income and benefits, prioritize essential bills, and reach out to your landlord, mortgage provider, auto lender, or other creditors early.

Try not to panic or make big financial moves like cashing out retirement savings. Stick to a bare-bones budget, avoid taking on extra debt, and consider side work if needed.

There will be ups and downs, but a plan can help you move through it with more confidence.

Dollars & Sense: Nathan Cox of InRoads Credit Union discusses a tough job market It's a difficult job market with job postings at their lowest levels since the pandemic.