Daryle Hawkins

Comment “OFF” and I’ll send you the link to preview it on EACFB26. ⤵️

If the casual football fan was a bigger buyer of luxury brands you would see actual uniforms like this. But because football is positioned as a blue collar, family experience thats not the case. Even if that’s what the players and club + box level fans are wearing.

Luxury brands position themselves as being Elite through cost. Streetwear brands position themselves Elite by obscure subculture.

Virgil merged those two worlds by creating luxury from common man artifacts. Bread label jewelry, plastic luggage bag shoe tags, pop tab bracelets using premium materials.

RIP 🕊️

The take away for you and your brand. Know who’s right for you AND your audience. Sometimes they are not the same.

Burnout doesn’t build champions.
Athletes prioritize recovery for long-term success.
Entrepreneurs: Balance hustle with rest.
Longevity beats short-term wins every time.

Athletes practice under pressure to perform under pressure.
Entrepreneurs: Don’t wing your pitch or go cold into negotiations. Rehearse. Prepare. Simulate game-day intensity.
Reps remove doubt.

Championship teams are built on trust.
Your team deserves the same. Celebrate wins, hold each other accountable, and create a space where everyone feels valued.
Trust is what makes teams go fast.

Perfection isn’t the goal—progress is. Small, consistent steps beat big, inconsistent leaps every time.