Watson Creative

May is Oregon Wine Month.

The bottle may get the attention, but the brand is built everywhere else.
On the drive up.
In the tasting room.
In the ease (or friction) involved in joining.

And especially, it gets built in the conversations that occur during and after a visit.

That's a big lift for wine brands, having to articulate agriculture, craft, hospitality, and a sense of place all at once. It's what makes the category compelling, and such a great creative challenge.

A strong label and a clean website help, but they can't carry the experience all on their own. If the system doesn’t hold together, neither will the story. Across wine, hospitality and destination brands, the pattern is consistent: every touchpoint adds something or takes something away. As with most things, that's where the beauty and and challenge play off one another.

Happy Oregon Wine Month 🍷