Sean Benesh

Not too long ago, I visited several rural communities in the Oregon Outback.

As usual, before visiting a place, I always do a social media and internet search.

Not much.

There was some content from other media outlets, but it was pretty sparse.

This is definitely not a dig. It just pains me because I know these are spectacular places to visit with amazing people and businesses.

I keep saying it; I believe you can build and grow a community's reach and reputation on social media and even have a positive impact on its future.

For years, we’ve treated trail development and social media marketing as separate conversations.

I don’t think they are.

A trail is infrastructure. Storytelling is the infrastructure that helps people discover it.

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