Upswept Creative

Instagram's Reposts function seems to be a feature nobody asked for.

Where exactly do those Reposts go? The official line from Meta is:

- Reposts will be in a separate tab on your profile
- Reposts will also be recommended to your friends’ and followers’ feeds

Reports seem to be, well, a bit mixed on that second point, however. Users have reported not seeing reposts from their friends on their home feeds, and not being notified when others have reposted their content.

The bigger issue, however, is the low effort – and low visibility – that comes with the Repost function. Reposts are tempting because they’re such a low-effort way to share content you appreciate. But, remember, on social low effort equals low reward. This means you, and the accounts you support, may end up seeing LESS exposure with Reposts, rather than more.

Read the rest of our juicy thoughts about Reposts over at The Radical Marketer.

https://www.theradicalmarketer.com/instagrams-repost-feature-isnt-likely-to-pay-off

Who’s the Main Character in Your Website?

Imagine your potential client is on a quest to find a magical object. One that will solve their particular problem. Are you the one who holds this magical object?

Well, maybe. I mean, it’s kind of hard for them to tell... The sign you put out seems to be pointing toward what they need. But it’s mainly talking about some wizard and how great she is. There’s not much information about the magical object they need, just a list of this wizard's credentials and some vague testimonials.

This is what happens when you try to be the main character on your website.

But you’re not the main character here – your client is! Your role is to be the all-knowing wizard that helps the REAL main character find what they need.

Your about page is where you can go into more detail about how you started your business and why it matters. But keep the focus on your customer and why it's relevant to them.

What would your client want to know about you? Offer some background information, but don’t tell your whole life story. You can definitely throw in some fun facts or personal information – you want to be approachable – but avoid telling stories that your customer won’t care about.

If you need some help tamping down the main character energy on your website, we’re the friendly website wizards you’re looking for! Head over to our website to book a consultation.

Lately, our clients have been reluctant to advertise on Meta. Who can blame them?!

We're here to let you know, though, that there IS another way – LinkedIn ads. Sure, LinkedIn can be a tough nut to crack. But, LinkedIn ads can give you a more comprehensive taste of what the platform has to offer your business.

The numbers tell us that LinkedIn ads and boosted posts are often more cost effective than buying an ad on Meta! This is probably because LinkedIn is used less frequently as a platform to advertise on.

That’s GREAT news if you’re a service-based business or consultant, though: Less popular = less competitive = more eyes on your ad.

And (bonus!) you'll get real, actionable analytics data afterwards – rather than the inflated mumbo jumbo Meta keeps trying to pass off as "accurate data."

That being said, don't put all your eggs in one basket. It's still a smart idea to diversify your online advertising. Try a few Google ads here, a LinkedIn ad there, a promotional marketing email, or a series of social media posts.

And, remember to warm up your audience first with engaging, insightful LinkedIn content, before you try to sell your offering to them.

In case you missed it, I rounded up the tips we've shared about existing ethically on social media and wrote a blog post for y'all.

😵‍💫 If you're feeling confused and conflicted about how to market your business on social media in a way that doesn't make you wildly question your values, hop on over to our website to get some ideas, and hopefully gain some peace of mind.

https://www.upsweptcreative.com/2025/ethical-social-media-marketing

www.upsweptcreative.com

We peeked at a Buffer report from July about the best performing content formats for each social platform. And, because we love digging into the data ourselves, we then compared Buffer's findings with our own client data from 2025.

Our findings and Buffer's agree that:
- Instagram prefers Reels, but posts do pretty dang well too–especially carousel posts!
- Facebook likes posts best, with a photo or graphic
- LinkedIn wants carousel posts most of all

If making content isn't really your jam right now, we can help you out with that. Check out the Full Meal Deal to see how we can guide you toward building your audience, cultivating trust in your work, and moving you towards your fanciest business goals.