Jenessa Stark Agency

Are you putting your eggs in the right basket?

Businesses naturally want to get the most bang for their buck with their social media strategy.

And purpose-driven organizations are (understandably) especially wary of wasting their resources.

So before I develop content buckets or research hashtags, I dig into their analytics to answer these questions:

⭐️ What does the customer journey look like?
⭐️ Which platform is bringing the most new users to your website?
⭐️ Which platform has the best conversion rate?
⭐️ Where are you running ads or investing in other efforts such as influencer marketing?
⭐️ Where is your audience most engaged? And where might they be more likely to convert if you optimized your efforts?

Taking all of this into consideration, I create a platform breakdown just like this for new clients.

This helps me help them eliminate the time and energy gamble on social media.

✅ I know a monthly contract isn't in reach for startups and small businesses, so I wrapped it into my Social Success Checkup.

The Social Success Checkup is an audit + improvement plan tailored to your goals.

And it's a fraction of the price of a month of SM services.

If you feel like you're perpetually throwing spaghetti 🍝 at social media but you're not ready to outsource yet, you might wanna check it out at the link in my bio.

Is not knowing which app to be in one of your social media challenges? Or is something else grinding your gears right now?

We'll just leave this right here. 🙃

THE DOWN-TO-EARTH TRUTH 🌎

Social media is a key part of most brands' marketing strategies. For conscious brands who want to cultivate a community and build trust, a social presence is CRUCIAL.

And not just any social presence — conscious consumers are hard-wired to expect authenticity. That means content should provide value (educate, entertain, and inspire).

Annnnd it should show up at the right time on the right platform, with links, formatting, and an optimized experience for each channel.

Sound like a lot of work? It is.

Add on the never-ending evolution of social updates ♻️ (META?! Are you serious?) and you quickly have a nearly full-time job.

Hiring an hourly employee isn't in the cards for small businesses, and even larger businesses don't have the resources for an in-house marketing team.

That's where hiring out for your social media needs can save the day.

An agency (hi! 👋) can handle creating the content calendar to scheduling and distribution, and everything in-between — including analyzing your data and building strategies based on it — for a monthly flat rate.

Sounds pretty great, right? BuUUut....

Hiring out SMM services isn't for every biz. It might not be the best fit for yours if...

💰 You expect organic social media posts to generate the bulk of your sales.

Organic social has a place at the top and bottom of your marketing funnel. Meaning it's used to attract leads and maintain loyalty. Expecting organic content to replace ads and an optimized website/landing page is like trying to squeeze blood from a stone.

🚫 You don't have any existing branding.

Without an idea of the look and feel of your brand, it's tough (read: impossible) to translate your brand story to social media.

🗣You want every post to be a sales pitch.

Organic content can sell directly and assist sales, but it does that by adding value and building trust — not by pushing your pitch on repeat.

If you've worked with a social media manager or agency, we'd love to know: what was one thing that surprised you?