Mighty Big Impact

Interesting findings:

"daily creativity increased positive affect and flourishing — but feeling better didn’t increase creativity. Regularity and strict routines turn out to stimulate creativity, rather than hinder it. But it also seems to have the added benefit of increasing your sense of flourishing and emotional satisfaction."

Want to Thrive? Be Creative Every Day – Thrive Global A new study finds that daily creativity helps people flourish.

If your brand is how people feel about you when you're not in the room, there's value in building a strong, consistent and clear brand image that people feel good about behind your back.

It's easy for brands of any size to slip up and lose some brand value but there are things you can do to protect yourself. All of these tips are smart, but #4 is what I want to talk about today.

At some point, you'll be invited to an opportunity to partner with a brand potentially bigger than yours. It will feel exciting to be recognized by someone "more popular" with a bigger audience. You will be eager to say yes!

Think of the exposure! The endorsement!

But, it's possible to do more damage than good if you choose partnerships and opportunities that don't align with your brand values and persona. We've all seen what happens when celebrities take themselves and their sponsor brands down with them.

Don't let that happen to you!

6 Branding Mistakes Undermining Your Company's Image Is your company guilty of any of these branding blunders?