Craft

The 19th Annual Camden International Film Festival kicks off tomorrow: https://pointsnorthinstitute.org/ciff/

This spring and summer we worked with the (stellar!) Points North team on some messaging, communications strategy + planning work to share the full scope of the work they do more broadly. We can't wait to see some of it in action at the festival, their biggest event of the year.

There are in person and virtual options galore. Hope to see you there!

The world of SEO is often a bit of an enigma to me - constantly evolving and a great space to have an expert in your corner who really understands both the world of SEO and your business goals and values.

This recent post from flyte new media breaks down the role of negative key words and how they can help maximize visibility that is thoughtful and makes the most of your budget.

How to Use Negative Keywords to Optimize Your Google Ads Negative keywords are too often under-utilized gems of Google Ads strategy. They hold the power to reduce wasted ad spend and drive higher-quality traffic.