The Floyd Agency

05/19/2026

☕️ The Social Tea hit my inbox this morning and here are a few updates that caught my attention this week:

First up… Instants.

And honestly? I’m kind of with the internet on this one 😂

I left Snapchat over a year ago and never got on the BeReal train, so Instagram adding another “in the moment” feature wasn’t exactly exciting news for me.

For creators, I can actually see the value. Audiences want authenticity more than ever right now.

For brands though? Not every new feature needs to become part of the strategy 👀

Between Reels, Stories, trends, DMs, and community management, brands already have a LOT to keep up with.

Also keeping an eye on:
✨ Meta’s new report on the evolution of social media
✈️ TikTok Go, which lets users discover and book hotels + experiences directly in app

Honestly, TikTok becoming a travel search engine feels very on brand because it’s one of the first places I go for trip research now 😂

Social media platforms are becoming discovery platforms fast, and the brands paying attention early are going to win big.

What update are you most interested in right now?

05/13/2026

Let me point you in the right direction. 😉

Social media management is a lot more than just posting — here's what's actually included when you work with me:

📈 Strategy — I dive deep into your brand, your industry, your goals and your ideal audience to build a plan that actually reaches the right people.

🤳 Content — Whether it's capturing content, collaborating with creators, or designing graphics, I handle it all for you.

👩💻 Platform Management — The posting, the community, the profile. I keep it tidy and working smoothly in the background so you don't have to think about it.

And that's not even counting:
→ Reporting
→ Video prompts, shot lists & editing
→ Content ideation
→ Ongoing support

If you've been wondering what's actually behind the scenes of a management package, this is it. DM me to learn more. 👇

05/06/2026

Strategic content. Intentional ex*****on. Consistent presence.

📸 This is how I help small businesses build a social media presence that actually works — without chasing trends, posting daily out of guilt, or throwing content at the wall and hoping something sticks.

If you're ready to show up with purpose, I'd love to chat. Send me a message or visit thefloydagency.co

04/07/2026

Most people think social media marketing is about posting more.

It’s not.

It’s about knowing what to say, who you’re saying it to, and being clear enough that people actually get it.

Because every post is either:
Building clarity
Or creating confusion

The brands that grow aren’t louder… they’re clearer.

After 7 years doing this, the biggest shift in my work has been this:
Less “what should we post?”
More “what do we want to be known for?”

Once that’s clear, everything else gets easier.

If your content feels inconsistent or like it’s not converting, it’s usually not a content problem. It’s a strategy problem.

If you’re working through that right now, my inbox is always open.

03/26/2026

There’s nothing I love more than hearing,
“Wait… you manage their page, right? I love their content.”

Followed by—
“Have they really grown? Do you think you could help me do the same?”

The answer is yes. But it’s never just the content.
It’s the strategy behind it.
The messaging.
The consistency.
The understanding of what actually connects with an audience and turns into growth.

I tend to let the work speak for itself.

If you know me, you know I’m usually the one behind the scenes, hyping up my clients, celebrating their wins, and helping them show up in a way that feels clear, confident, and aligned with their brand.

That’s what I bring to the table.

Not just content—but thoughtful social media strategy, brand clarity, and real, sustainable growth.

If you’ve been wondering what it would look like to have that kind of support behind your brand, my DMs are always open

03/11/2026

“What do you do for a living?”

I get this question a lot.

The simple answer is I help small businesses turn social media into a real growth tool.

That means helping businesses:
• show up consistently online
• clarify their brand messaging
• grow the right audience
• and turn their content into something that actually supports their business

Because social media today isn’t just about posting content.
It’s about strategy, storytelling, and building a community that trusts your brand.

If you’re a small business owner trying to figure out what to post, how to grow, or how to turn social media into something that actually works for your business, you’re in the right place.

Follow along for insights on social media strategy, content marketing, and building your brand online.

And if you’re ready for a more structured approach to your social media, my DMs are always open.

03/02/2026

Going viral is not a strategy.
It’s a spike.

Yes, viral content can boost views and engagement. But if your entire social media marketing plan is built around chasing trends, you’re building on borrowed momentum.

And borrowed momentum fades.

The real flex?

Consistent growth.
Clear brand messaging.
Steady engagement.
Community that converts.
Sustainable social media strategy will always outperform a viral moment.

If you’re a business owner trying to grow on Instagram without burning out chasing trends, start thinking long-term brand building instead of short-term attention.

Follow for weekly social media strategy and content marketing insights.
DM me “STRATEGY” if you’re ready to turn your content into consistent leads.

02/26/2026

This week my snowblower didn't start, and it turned into a lesson in marketing strategy.

Read more in my latest Substack post (and remember to subscribe).

When the Snowblower Doesn’t Start The snow blower wouldn’t start… and it turned into a lesson about marketing strategy. s3://substack-content/post/189066472/2026-02-24T21-10-21-148Z/448231183/da8db15cc515106f404078280eb162e01390174c

02/23/2026

Snow day tomorrow? Honestly… good. ❄️
Your next post might’ve just planned itself.

Before you see it as a schedule disruption, think of it as a built-in content moment.

Snow days are such an easy way to:
❄️Grab a few fresh photos
❄️Film simple b-roll
❄️Share something timely and relatable
❄️ Connect with your audience in real time

Whether you’re a realtor showing snowy listings, a med spa leaning into cozy winter vibes, or a content creator documenting the day — this is the kind of moment that makes your brand feel current and human.

You don’t always need a big production. Sometimes the weather does the heavy lifting.

Swipe for snow day content ideas by industry, and save this so you’re ready tomorrow.

And if you want help turning everyday moments into intentional content, you know where to find me.

02/17/2026

🚨 Social Media Updates You Should Actually Care About
A few platform updates are quietly changing how brands grow online — and these ones matter.

Instagram
Instagram is testing the ability to reorder carousel posts after they’re published (finally).
They’ve also rolled out clickable links in Reels — but not in captions. You can now link to a past Reel or profile when creating inside Edits.

TikTok
TikTok is testing a locals feed, showing curated content based on a user’s selected region or town. Users will be able to adjust their location manually.
Huge win for small businesses, creators, and local discovery.

Spotify
Spotify is leaning more social with group chats, allowing users to share podcasts and playlists with up to 10 friends.

What this means for brands and small businesses:
Platforms are doubling down on discovery, connection, and localized content — not just viral moments.

If you want help turning updates like these into a smart, sustainable growth strategy, let’s talk.
Spots are now open for spring onboarding.

The Floyd Agency

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