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Ever wonder why Taylor Swift’s stories hit harder than a breakup at 2am?

Or why her song lyrics transport you back in time, when. you were at your lowest and a wave of emotion washes over!

It’s not luck—it’s strategy. And we dove deep on this strategy in this weeks episode of available now wherever you listen to your favorite podcasts!

But back to Taylor Swift…

She sets the scene. She shows the emotion. She holds up a mirror so you see yourself in her words.

That’s the magic. But it’s not exclusive you can have that magic too!

And guess what? You can use the exact same formula in your content.

✅ Set the stage
✅ Share the emotion
✅ How are they seeing themselves in the story

Your audience doesn’t just want to know what happened—they want to feel it with you.

That’s how you stop being forgettable and start being unforgettable.

So tell me… what story are you sitting on that your audience needs to hear?

Want to learn how to make your podcast… The Greatest Show?

Well let’s start with the things that are uniquely you. Things like:

🔹Your Story
🔹Your Personality
🔹Your Visual Brand Online

+ Your Content and Strategy

This also includes your unique value proposition.

But that is just the beginning because by the end of this workshop at the Empowered Podcasting 2 Conference in September you are going to want to run to your podcast studio and start creating episodes that SCREAM “this is my f-ckin podcast”

or “I create things that make the people around me so happy they could scream!”

Because your podcast deserves all of you, and more! I can not wait to see you at the conference!

Go to empoweredpodcasting.com to get your tickets now, and DM me for a discount code!

🚨 Newsjacking vs News Hacking please note on some days i even get this wrong!!

Let’s clear something up:
Newsjacking = smart.
News hacking = shady.

Newsjacking is when a brand jumps into a trending story at the right moment with the right message.

It’s all about riding the wave of attention without hijacking the news cycle like a digital villain.

Take this KFC example: they inserted themselves into a trending moment perfectly.
🔹Relevant.
🔹On-brand.
🔹A little cheeky.
🔹zNo weird pivot, no forced joke, no cringe.

Just smart marketing that lands.

Now compare that to news hacking, which is all about manipulating headlines or spreading misinformation.

That’s not strategy, that’s sabotage. Don’t be that brand.

Pro tip: Your brand can be serious and play in the pop culture sandbox as long as it’s aligned.

What’s your favorite example of newsjacking done right? Drop it in the comments — I wanna see your faves.

What the FREAK is a content pillar?

Glad you asked, Becky. Because apparently, no one on Instagram wants to actually explain it.

Here’s the deal…

🔹Content pillars are the main topics your content should orbit around.
🔹They keep you consistent, strategic, and not throwing spaghetti at the algorithm.
🔹They’re how you post with a purpose not just vibes and Canva carousels.

This carousel breaks it down like we’re back in Content Kindergarten (but make it genius).

🔹Start with what your audience actually cares about
🔹Anchor it to what you do best
🔹Align it with your goals (like making money, duh)
🔹And boom you’ve got a content plan that writes itself

Still lost in the content chaos?

Becky was too.

Comment “signature” and I’ll help you sort your stuff out.