Unchained Marketing

Instagram's newest updates are some of the most exciting in recent months (in my humble opinion). Swipe through for my Top 4! 👉

☑️ Link Stickers
Now everyone has the ability to use links in their stories... no more "Swipe Up" or follower restrictions. This will level the playing field for small businesses and creators.

💻 Desktop Posting
No more sending content to your phone to upload or solely creating content from a tiny screen. Desktops are making a comeback!

📆 IG Live Practice & Scheduling
Even Instagram Live got shiny new updates! Users now have the ability to schedule lives in advance and share via notifications with their audience.

Novices rejoice! The new "Practice" feature enables users to go live privately or with a select audience.

🎥 Reels Effects
Reels are exploding as the favorite feature on Instagram. Now, three new effects will make them even more engaging (and easier to create).

We anticipate even more changes coming in the not-so-distant future as Instagram continuously adjusts to meet the needs of its users and evolving audience base.

Which is your favorite update so far this year?

When you start marketing your business, it can be very frustrating to not see immediate results or feel completely overwhelmed by the sheer amount of marketing tactics being thrown out to you as options every day.

As a marketing consultant and strategist, I’ve gathered a few tips that I always keep in mind both in marketing my own business, but in the strategies and plans I develop for clients.

1. Be CONSISTENT
Let’s face it- no one can truly grow if you’re not consistent. This includes not only your branding — messaging, tone of voice, graphics, images and color palettes, but also your strategy — what tactics you use, the length and frequency in which you use them, what gets analyzed, KPIs.
There is no growth without consistency in your strategy. Develop a blueprint for how you will use each of your marketing channels or hire someone to help you (see tip #3). 😉

2. Be PATIENT
Marketing takes time, just like building your business. Beyond the initial process of developing your blueprint, you then have to create all of your marketing assets, and only then can you launch.
Even post-launch, you cannot expect results right away. On social and digital platforms, there is a period of ramp-up where the algorithm has to fall into place and for your marketing to start reaching the right cadence. It’s only then that you can start seeing and measuring results. But you know what helps produce results quicker… consistency (see tip #1.) 😉

3. OUTSOURCE
Once you start growing your business, it is very important that as soon as you start feeling overwhelmed or in over your head, you outsource parts of your business to people who know how to keep that going for you! Staying up-to-date on trends, being consistent, and creating and executing on a marketing strategy is extremely time consuming (albeit important). You cannot, and should not, do every job in your business. You cannot grow unless you build a team of experts in given fields to help your business grow alongside you.
Even at a launch point where money may be tough, there are still resources at your disposal and people who will want to build your business up by its bootstraps. Don’t be afraid to seek them out.

Planning is key to a successful business, service or product launch. You spend all of this time into developing your business... why wouldn't you put the same amount of effort into your marketing? Because you're human, you just want to launch already! Or frankly, you just don't have the time or knowledge to do it yourself. But you're setting yourself up for failure without following these three steps. Marketing is fluid and constantly changing, especially in today's landscape. You can get overwhelmed and not position your business in the best light if you fail to plan and execute properly.

That's where I come in. I can help you unchain your potential with a holistic, customized approach to marketing. I will work alongside you and key stakeholders to develop a marketing plan that ties back to your business goals at all times and is attainable to execute.

Interested? DM or email to schedule a free 30-minute 1:1 consultation.