SalesAmp

This is a cool study from Data Box comparing the use of images and video on Facebook ads. Spoiler Alert!!! Turns out most marketers say video tends to drive more engagement. Marketers have seen increases in clicks, conversions, and CTR. It was cool to read some of their insights as to why this might be the case.

Videos vs. Images: Which Drives More Engagement in Facebook Ads? | Databox Blog Which performs better on Facebook–images or video? Here's what 20+ marketers say works best as two of the most popular Facebook ad formats go head-to-head.