Wallaroo Media

How SEO and SEM work together - our latest blog post. Check it out!

How SEO and SEM Work Together Unlock the synergy of SEO and SEM. Explore how these two strategies unite to boost your online presence and maximize marketing success. Learn where you should invest and save!

What do influencers look for in brand deals?

Creators look for businesses to prove they've done the research, value the time that goes into each deliverable and hand over creative freedom. Influencers know their brand value and the most important type of content is Organic.

https://www.adweek.com/brand-marketing/what-influencers-look-for-in-brand-deals/

What Do Influencers Look for in Brand Deals? Creators share how they sort through all the pitches to make the right business choices.

The TikTok algorithm breakdown:

If your brand is on social, you've GOT to be on Tiktok. Not sure where to start? Check out these tips 👇

1. When starting out it is important to follow and engage with users in your - this is how your get onto the For You page. The more users that engage, comment, like and share your content the longer it stays in the FYP (videos can stay for up to months at a time). The FYP is created this way to give users with a low follower count a chance to succeed within the TikTok algorithm (note: TikTok does not care if you have a big following as long as you create engaging content)

2. Post consistently every day for the first 6 months. While this may seem like a commitment, it is important to keep your page relevant by using trending sounds and hashtags. The key is to make short videos so that they have a completed watch time and get pushed out to users who are interested in the content you are putting out.

3. Unlike other social platforms, the time you post is not tethered to the amount of likes you get. Since time stamps aren’t visible on the For You page, users may not know the videos they’re watching are from long ago.

4. The algorithm is constantly evolving on purpose.
TikTok says it purposely shows users different types of videos, even if they don’t match what they may have engaged with in the past. “Our goal is to find balance between suggesting content that’s relevant to you while also helping you find content and creators that encourage you to explore experiences you might not otherwise see,” the company wrote.

Follow our blog for more tips! https://wallaroomedia.com/blog/social-media/tiktok-algorithm/

The TikTok Algorithm - The Definitive Guide to Going Viral TikTok officially released information about how their algorithm works. Read this post to learn everything you need to know to go viral.

Instagram is moving towards "Creator Shops" - a suite of new tools to help influencers make money off its platform. Creator Shops would be an extension of the company's shopping features which allows businesses to sell products.

The content creator business model is to create great content and help influencers sell stuff, to help create a kind of "creator middle class".

Bringing these kinds of tools into Instagram could make it easier to land deals. It could also give Instagram more control over its creator ecosystem, and incentivize influencers to spend more time on Instagram compared to other platforms.

Instagram is working on creator shops and a 'branded content marketplace' for influencers | Engadget Instagram is working on a suite of new tools for influencers, including creator shops, affiliate commerce and a “branded content marketplace.”.

The future is AR.

Snap INC buys Vertebrae, a web based 3D and AR solutions for e-commerce. Users can try on clothes, sunglasses and shoes from their living room. Early tests of AR shopping experiences have shown Snap that people are more likely to buy something after they interact with it in 3D. AR will make advertisements more effective, interactive and drive higher engagement rates.

See Snap's Consumer AR global report 2021 here:
https://downloads.ctfassets.net/inb32lme5009/hSj5P9vzaox79vlTqXZfj/d6094404212f1327e8b7d69535337941/Snap_Consumer_AR_Research_GlobalReport.pdf