Unicity Americas

You're not imagining it. Protein labels are confusing on purpose.

The big number on the front — 25g, 30g, "packed with protein" — counts every type of protein in the product. What it doesn't tell you is how much of that is actually whey protein isolate: the form your body absorbs best.

In a lot of popular products, the answer is: not much.

Blended powders often contain 45% to 55% whey protein isolate at best. Protein bars use casein and collagen for texture, so whey protein isolate is usually a small fraction. Ready-to-drink shakes use milk protein concentrate or caseinate — zero whey protein isolate, despite what the label implies.

So we measured what actually matters: calories per gram of WPI. It tells you exactly how much of your calorie budget is going toward premium protein — and how much is going toward fillers, binders, and cheaper sources padding out the label.

Some products hit the same whey protein isolate quality tier. But then they add artificial flavors, 6 to 15 additional ingredients, or 30 extra calories per serving to get there.

We built Everyday Protein around one simple idea: if you're going to use a protein powder, every gram should count, and nothing else should get in the way.

100 calories. 20g protein. 100% whey protein isolate. Real cocoa. Salt. Four ingredients total.

Top quality tier. Nothing artificial. Nothing extra.

Get Everyday Protein today: https://shop2.unicity.com/usa/en/product/everyday-protein?referralCode=RRT382&sku=37191