Small Business Genesis

How can you track where traffic to your website or landing page comes from?

One tool is UTM codes - snippets of code attached to the end of a URL. They are used to pinpoint exactly where the sources are coming from to your site. UTM codes often include a:

-Traffic source
-Medium
-Campaign name
-Possibly keywords and content identifiers

You can use this to help track Facebook ads, PPC campaigns, GMB posts, Pinterest pins, and more! Facebook helps you create these within the ads themselves, and you can use Google Analytics to track codes.

There are also free tools to help you build them for GMB posts, Pins and for other platforms as well.

Digital Marketing Agency | Social Media Garner NC Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Garner NC area.

❓Do you post on your GMB?

Google created a platform where you can interact with potential customers searching for information in your area.

When you set up a business Google account, you have the option to set up a FREE Google My Business listing.

👉46% of all searches on Google are for information about local businesses. Google’s intent is to offer users as much value as possible directly within search results.

SEO | Social Media | Web Design | Rocky Mount NC Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.

Do you think Tom Brady and Bill Belichick take the off-season off? NO, they are busy coming up with new plays and formations to run. They watch films on new divisional opponents and biggest threats for the offseason and even watch tape on new arrivals to the team to see what they should be capable of bringing to the team.

How does this relate to your business❓

Don’t get too comfortable!

There are always changes to make or weak spots in your marketing or website to patch up. The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest winners. 🎉

Schedule a free strategy session today to go over your current marketing and the best techniques to implement for growth. We can get your game plan all ironed out and ready to go!

SEO | Social Media | Web Design | Rocky Mount NC Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.

On average, only about 2% of your followers on your page see your posts without boosting or advertising.

Often, the 2% includes employees or family/friends of employees.

Facebook Advertising allows you to pinpoint the location and type of person you want to see your posts.

If you're looking for a new homeowner in your area, or a woman who enjoys trips to the spa, Facebook can find those people based on their likes and interests

Digital Marketing Agency | Social Media Garner NC Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Garner NC area.

Have you ever thought to interview industry leaders? It’s not as daunting as it sounds. You’d be surprised at the number of people willing to talk to you if you ask.

The name recognition of the interview can help boost your traffic and theirs as well. If they share it to their social media channels, then it can help put you in front of more people as well.

If you want to get more hacks on how to boost your website traffic, grab your copy of our FREE Ebook on our website.

SEO | Social Media | Web Design | Rocky Mount NC Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.