Sheer Social

Did you read the message? Now read it again and apply it to social media. We, the users have been soooo hungry for attention, validation, sales, and clout that WE forgot who feeds whom.

WE feed the content—the bread and butter— the platforms need to survive. Without our content there’s nothing to attach advertising to. Thus, there’s no media and there’s nothing social. WE have the power to starve the platform if we chose to.

Yet, some of us—especially young people—act as if the platform is our bread and butter. The likes, follower counts, etc feed our egos, our desire to APPEAR popular and influential. And if it’s taken away, especially the likes and follows, we act as if we’re starving for them to be returned.

As business owners, we too, had begun relying very heavily on social media to “feed” us to help our businesses grow.

And now we see as businesses, what used to be fed freely now comes with high cost in time, effort, resources, and budget.

I say all this to remind you NOT to give the power to the platform. Remember it’s just a TOOL! You can use it freely, but never think you can’t survive without it. Don’t give any platform or tool, you don’t own that much power.

You ever scroll through your phone and thanks to certain pictures you realize how much things have changed?

This I’m looking at how I went on “tour” talking to anyone about how to use social media marketing better.

Swipe through and see students, professionals, filmmakers, actors, and small biz owners eager to learn the latest social media tips.

Soooo much has changed over the years. Now these same audiences are seeing the future of and how it can be used to do many of the same marketing tasks I do daily.

Do I fear being replaced? No. My purpose has always been to enlighten people on how to use digital marketing tools.

Evolving with the times is a necessity no matter your industry.

Are you willing to evolve with me? I hope so cause the whole conversation around social media marketing is rapidly changing.

My aim now is to continue helping you evolve with it. As I learn you’ll learn.