Camp Digital

Digging into the archives. A look back at some of the projects we’re proudest of at Camp Digital.

We helped build Lime’s brand from the ground up. That meant developing the brand book, social playbook, and city launch strategy globally, growing their Instagram from zero to 75k+ followers, and leading a full rebrand across marketing, print, and out of home. We also secured Marshawn Lynch as a brand ambassador and produced campaigns and events including the Oakland Rideout. One of our favorite full scope projects to date.

We partnered with Nike on 23 influencer campaigns end-to-end. That included sourcing talent, leading creative direction, and managing production and ex*****on from start to finish. Content landed on the homepage of Nike.com, Nike’s social channels, and across paid social and print. That one still feels good to say.

We partnered with Affirm to launch a holiday campaign featuring Keke Palmer during the pandemic. The challenge was translating flexible payments into something that felt bold, optimistic, and human. We built a geometric design system that made gift giving feel simple and accessible across digital and marketing channels.

As Spotify expanded beyond music into podcasts and new editorial franchises, we provided strategic consulting on social first storytelling and cultural rollout strategy. We also advised on their Grammys activation, helping connect Spotify’s products and creators to one of music’s biggest cultural moments.