Circle5

ANIMATED VIDEO REDUCES TIME SPENT ON SUPPORT
There are a thousand other things that animation could be beneficial for, but I believe that this is one of the most-important benefits of animation. As service-centric companies, time is our most-valuable commodity. When we spend most of that time supporting and providing information about a product that is relatively unknown to the consumer market, other areas in our businesses start to suffer – which is never a good thing.
As a firm believer in business automation, animation allows us to automate a segment of our business that is very difficult to replicate without the actual use of a person on the other end of the line. by automating support, we not only tailor content so that the product or service is understood exactly as it was intended to be used, but also it allows us to step away from supporting the product or service, but focus on selling it.
Animation allows us to create fancy looking tutorials or screencasts with step-by-step information, guiding our clients and customers through processes without having to get involved in the support process.

ANIMATED VIDEO IMPROVES YOUR STATUS
There is a certain status that comes along with having an animated video. In my experience, when dealing with the average consumer, as well as other small businesses, animated video often prompts for a “wow, that’s fancy,” type response. It is probably because only the larger organisations would have had access to animated projects in the past due to the extremely high costs involved with the new technology back then. With the reduction in production costs by over 380% since the advent of the animation industry and the less complicated nature of the programs and software, even the most technologically challenged consumer could have an animated video produced at a fraction of the cost.

ANIMATED VIDEO IMPROVES YOUR BRAND RECOGNITION
Video is a very memorable medium when used in conjunction with sound as it stimulates the audience in ways which standard print media does not. It also allows one the opportunity to make use of catchy gimmicks and jingles to improve the overall impact further. Furthermore, because animated video is a visceral and audible medium, it creates an opportunity for what I like to call associative encoding, or ‘brainwashing’; and while it sounds horrible, associative encoding is a powerful marketing tool to facilitate the recall phase of memory.