Byer Co

In our latest blog, we explore how manufacturers can use AI and structured content platforms like Sanity to create whitepapers that rank, support SEO efforts, and generate value long after they're published. https://buff.ly/CeWuNZi

Everyone wants to rank for the big manufacturing keywords. The problem? So does everyone else.

Some of the best RFQs come from highly specific searches like:
✔️ "5-axis machining for aerospace brackets"
✔️ "Precision aluminum parts Ohio"
✔️ "Short-run injection molding for medical devices"

These long-tail keywords may generate less traffic, but they often attract buyers who know exactly what they need and are much closer to requesting a quote. The result? Better-fit leads and stronger conversion opportunities.

In our latest blog, we break down how manufacturers can identify high-intent long-tail keywords, build effective content clusters, and create SEO strategies that drive qualified RFQs instead of vanity traffic.

Read more: https://buff.ly/rkA4hYL