Beyond Big Blue

Looking back on Woman's History Month in March, I would be remiss not to mention how many AMAZING social posts, campaigns, and contests celebrated women. I am a magnet for brand passion and no one does it better than when they're truly speaking about something they love. You will observe their eyes get big, their heart beats fast with energy, their hands fly in the air, and sometimes, they can get a little too loud but totally consumed in the moment it doesn't even matter one bit. 😎
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But the contest that caught my eye was Sailor Jerry's contest highlighting female ink artists and offering an apprenticeship to a lucky female tattoo artist. Did you know that only 1 in 4 tattoo artists is female? Did you know that a tattoo apprenticeship can take several years? I had no idea, so this was a fun campaign launch dedicated to the passion for this craft. ⁠
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"As a brand with a unique origin story deeply rooted in the history of tattooing, Sailor Jerry has always had an obligation to foster support for the tattoo industry. This isn't a new effort for us," ~Mary-Jade Hynes, brand manager of Sailor Jerry and Reyka Vodka at William Grant and Sons⁠
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Alright, where's the rum gone? 😉⁠

⁠Beyond Big Blue offers digital marketing and advertising services to help you not only reach your audience but also connect with them. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call! ⁠⁠
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Happy Saint Patrick's Day, everyone! ☘️ ⁠
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SEO is HOT right now. 🔥⁠
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SEO is Search Engine Optimization and it all starts with the Google Search engine crawling your site. "Crawling" is when Googlebot visits new and updated pages on your site and then adds these to the Google index.⁠
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As Google says, "We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process to determine which sites to crawl, how often, and how many pages to fetch from each site." Sounds pretty cool, huh? ⁠
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With each new update to your sitemap, you are reaping the benefits of SEO keywords, phrases, metadata, and more.⁠
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Crawling occurs when a number of updates occur, including a few listed below:⁠
- New Sites⁠
- Changes to Existing Sites ⁠
- Dead Links are Noted⁠
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Other items to consider:⁠
- Google can't crawl any pages not accessible by an anonymous user so this includes membership pages with a required login.⁠
- Pages that have already been crawled and are considered duplicates of another page, are crawled less frequently.⁠
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Ready to ramp up your page content by following Google's best practices? 🙋🏼‍♀️⁠
✔️ SEO-Optimized Blog Posts⁠
✔️ SEO-Optimized Webpage Copy⁠
✔️ Keyword Research⁠
✔️ Local SEO Strategy⁠
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Have you taken a look at your SEO lately? When was the last time you checked if you were following Google's best practices? Beyond Big Blue offers SEO services where we create a foundation strategy to help build your SEO performance. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call! ⁠
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“Forgiveness is not an occasional act. It is a permanent attitude.”⁠
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I hope everyone enjoys learning about MLK Jr. today and reflecting on this great leader's words. 🤎