Diamond Vault Reno

Traditional retail stores buy diamonds, gemstones, and jewelry from various manufacturers in the fine jewelry industry. They will apply a “markup” (margin) based on how long that item will sit idle in the store. For instance, an item that sells rather quickly would have a lower markup than an item that typically takes months to sell. An algorithm is used to adjust the cost and create the opportunity for the retailer to make enough money to cover the cost of the items sitting in the cases without being sold.

As brokers, we do not own the items in our showcases. We have a massive collection of fine jewelry, bridal rings, and loose diamonds. However, we broker these items for the manufacturers and distributors. Their money is sitting idle, not ours! Therefore, we can sell the items for a much smaller margin and still make a profit. This is exactly how every on-line store operates. If we happen to not have the “right” item for you in our showroom, it is our job to source it at the lowest possible price in the market. With Diamond Vault, you get the benefit of on-line pricing with in-store service and professional advice.