Heather Mclean

Consumers in the U.S. spend billions of dollars a year on gift wrap, but is it necessary? This article explains why you don’t have to spend a fortune because it’s the present that is desirable.

The science of gift wrapping explains why sloppy is better Consumers in the U.S. spend billions of dollars a year on wrapping gifts, in most cases to make their presents look as good as possible. This includes money spent on paper, boxes, ribbon and pretty bows. While some people are particularly skilled at gift wrapping – with the perfect folds, carefull...