NextCorps

Rochester’s life sciences ecosystem is growing—and organizations from across the state are investing in its future.

We sat down with Jancy Nightingale-Burch, Ecosystem Development Manager at NewYorkBIO, to discuss why the organization chose to establish a presence within NextCorps and what it means for startups, researchers, and companies across the region.

From stronger connections with investors and industry leaders to greater visibility for Upstate innovation, the move reflects Rochester's growing role in New York's bioscience innovation.

“I hope that from a public perspective, there’s an understanding of how strong the bio sector is in Rochester,” Burch said, “and how it's helping position New York as a global destination for the life sciences.”

Read the full blog:
https://nextcorps.org/newyorkbio-expands-its-upstate-presence-within-nextcorps-innovation-ecosystem/

Pictured here: NewYorkBIO team; Jancy Nightingale-Burch (second from left) with Brian Dershowitz, Jennifer Hawks Bland, Alexis Madara, and Christopher Kiesel.

Most outreach fails because it starts with the product. But buyers aren’t asking, “What does this do?” They’re asking, “Why should I act now?”

Join us for the next lunch & learn led by Pat Shreckengast, NextCorps Entrepreneur-in-Residence and GrowthX Managing Director, to learn how to create buyer-centered messaging that prioritizes relevance over pitching that will actually land you that B2B meeting.

Lunch is free, but seats are limited. Register by 10:00 AM on Friday, June 12: https://www.eventbrite.com/e/earning-qualified-b2b-meetings-without-pitching-pressuring-or-performing-tickets-1989546062831