We are passionately committed to our mission of changing people’s lives by helping them adopt a more healthy and fit lifestyle so they look and feel their best. By building custom programming to personally fit each of our clients, we are able to offer comprehensive plans based on personal goals and needs. We incorporate in-depth health and exercise evaluations, functional training, strength training, nutrition coaching, and more to produce dramatic results for each individual client. Understanding that a personalized and balanced approach (as opposed to an aggressive, single focus method) always produces better short-term and long-term results. Here’s what makes us different than your typical gym:
We want you to know that your workouts are all about you. Depending on your goals, fitness level, interests, and individual muscular needs, we will design a custom-fit plan perfect for you. Every fitness program is different – one size does not fit all! Being fit and healthy allows you to enjoy life and have the energy to pursue whatever your interest may be, whether that means running alongside your child or grandchild as they learn how to ride a new bike, playing your best game of golf or just looking amazing at your next high school reunion! We have worked with 60 plus year olds with hip replacement to athletes so whether your goal is fat loss, muscle toning, improved energy, increased bone density, lowered stress levels or to train for a specific sport, we can help you get there.
If you’re like a lot of people, work, kids and other responsibilities took priority over your health. You put yourself last and let yourself go. Maybe you’ve gained some weight, your clothes don’t fit like they used to and you just don’t like what you see in the mirror anymore. Maybe your doc told you your blood pressure is high and your cholesterol is out of control. Perhaps you’re tight, your back hurts and your joints ache. Regardless – it’s time to take back control! Having a scheduled workout makes you commit the time to do what you need to do to be at your best. If you don’t show up, we’ll be calling to find out why! It’s exactly that type of accountability, support, and guidance that most people need to stick to a program long enough to experience life changing transformations. Everyone can benefit from having a Personal Trainer oversee their program. We will personally monitor your progress and help you maintain your commitment to YOU!
CUTTING-EDGE, CREATIVE, AND FUN WORKOUTS
We understand that when you start an exercise program, it can seem like quite a chore. For this reason, our team does whatever we can to make your exercise experience fun. When you’re having a good time, you’re more likely to workout! Offering weekend boot-camp, yoga and stretching classes adds an extra element to your training that changes things up in a fun and engaging manner. With us, it’s more than just a workout – it’s a lifestyle!
HIGH-END CUSTOMER SERVICE
Everyone says they have good customer service, but we stand behind our promises. As a small facility, you are not just a number among thousands! We provide an intimate and friendly environment – a place where everyone really does know your name. We strive for excellence in all areas.
A HOME AWAY FROM HOME
We have worked hard to create an environment that is motivating, uplifting, intimate, and welcoming. Our facility is a work in progress but – it doesn’t look or smell like your typical gym. We provide a home away from home – if you enjoy the atmosphere where you work out you’ll be more likely to get here, and we know from experience that it’s that type of consistency that’s the key to results. Once you’re here we take care of everything else. In fact, our clients tell us they love how they feel when they exercise with us and are motivated to show up more often – and that’s our goal!
COMMUNITY INVOLVEMENT
We focus all of our initiatives on increasing the quality of life in our community. We regularly participate in fun runs, fund raisers, adventure races and community events to benefit local shelters and various charitable causes including heart disease and breast cancer. We love our community!
LOCALLY OWNED AND OPERATED
We are and always will be locally operated. Did you know that if you spend $100 at a locally owned business then, on average, $68 goes back to the local economy? Spend the same $100 at a national, large chain and only $43 returns to the local economy! Make your purchases matter. Put your money where you live and where your kids go to school and support your friends and neighbors while you get in great shape!
PURPOSE
As Personal Trainers and Fitness Professionals, we must be able:
• To incorporate an approach to health and fitness that encompasses cardiovascular fitness, muscular strength and endurance, flexibility, nutrition, stress and lifestyle considerations.
• To provide our clients with the knowledge, skills, guidance, support, motivation and educational resources that will allow them to explore their own fitness potential, as well as, enhance the quality of their lives now and ongoing.
• To offer safe programs, appropriate progressions and movement modifications, as well as, provide our clients with the knowledge, skills and exercise repertoire so that they can feel comfortable recognizing when a regression may be necessary.
• To develop fun, effective and efficient exercise programs that offer variety and meet the specific needs of our clients.
• Maintaining and building a true fitness family by introducing clients to each other and all Affinity Fitness staff members.
• To encourage clients to participate in company events and outdoor adventures.
• To act as an aid in the rehabilitation of clients experiencing pain and injury.
• To network with the appropriate health and fitness professionals regarding the care of a client and incorporate recommendations as needed.
• To establish a warm, receptive and non-intimidating environment that facilitates and enhances the learning process.
• To express ourselves as a confident, competent and committed team of fitness professionals whose primary focus is to enhance the quality of life and vitality of our clients.
• To share our knowledge, skills and insight with each other in order to improve our skills and unify our team.
• To remain certified and updated on all current research and fitness trends.
• To uphold professional integrity through our conduct, appearance and respect for our clientele, other fitness professionals and organizations within the industry.
• To greet every client with a warm smile, a personalized greeting and a servicing attitude.
• To provide our clients with the answers to their personal training, group training and studio questions.
• To operate the ‘behind the scenes’ operation of the studio in an efficient and effective manner to ensure there are few scheduling errors, no billing issues and smooth transitions for our clients into and out of their training sessions.
• To ensure that our training floor is clean, organized and presentable every day and to resolve any facility problems or malfunctions as quickly as possible.
• To provide our clients with the products, information, time, and resources they need.
• To develop a genuine no b.s. relationship with all clients
• To encourage clients to participate in company events and outdoor adventures.
• To participate in client events to demonstrate our support of a healthy and fit lifestyle and to celebrate our clients’ successes.
• To workout on a regular basis so that we too can ‘Look Good, Feel Great and Live Life to the Fullest!’
11/06/2025
