Alta Events Co

Whew, it's been a beat since we last posted. We missed you! With the pandemic hitting the world, it has been a nightmare for so many, including the events industry.

We have been busy working with our clients figuring out how to best navigate their events, and many of them are turning virtual.

So we are excited to bring you our next BizCom Workshop with construction2style, coming at you through Zoom!

The BizCom Workshops are going virtual! Join us from the comfort of your own home or office, anywhere in the country! Link is in the bio. We can't wait to see you!

Do you ever turn on the TV or flip a page in your favorite magazine and wonder how the brands you see get featured? A lot of the time, it's because a PR team pitched the brand. Getting a media placement is powerful and can be a catalyst for growing your business or building your profile. But how do you do this if you don't have a PR team? Whether you're a small business, an influencer or a person who has a great story to tell, learn tips and tricks about the best ways to share your story with media.

What you will learn in this workshop:
- How to identify the right media outlets and contacts
- When to pitch media
- How to figure out the best story angles
- How to write your pitch
These tips will all come together and you will leave the workshop with a personalized PR pitch plan for your business. Come prepared with questions and let's get your story shared!

Christine Scherping is the founder of Friend of a Friend , a boutique PR agency dedicated to building meaningful relationships between brands and their target audience, via a combination of influencer marketing, media relations, and events. Christine spent the majority of her 15 year PR career on the agency side, collaborating with some of the best known and most beloved brands in the country, including Bath & Body Works, Land O’Lakes, Sherwin-Williams, Caribou Coffee, and Red Baron. The industry’s most celebrated awards, including PR Week, SABREs, Silver and Gold Anvils, have recognized her PR and influencer work. Christine was also named one of the Women Champions of PR in PR Week.

Our 2020 workshops are live and you are not going to want to miss them! This year we are moving to Royal Foundry Craft Spirits for more space and more fun! The early bird ticket expires soon for our first workshop in January with brand expert Sara Schultz, get your tickets today!

Workshops | Brand Story, Creative Development & More | construction2style We've collaborated with experts for super in-depth workshops including creative development, brand story, affiliate marketing & more. Click here to get them

So excited to be partnering with The Scout Guide this coming Saturday for a lovely holiday popup at the Hewing Hotel!
There will be some great local makers selling their wonderful goods, a custom wreath making station courtesy of Alcove Floral and a gift wrapping station sponsored by The Scout Guide!
See you from 11am-4pm on Saturday, December 14th at the Hewing Hotel!