Trak Software

Sponsorships don’t have to feel salesy. When brands show up to add value—not just buy reach—trust (and ROI) follow.
Read how to make the shift.
https://bit.ly/3V0byoR

🚨We’re thrilled to welcome the University of Wyoming Cowboys to the Trak Software family!🚨

From strategy to ex*****on, it’s clear that the Cowboys team is serious about leveling up their sponsorship operations — and we’re proud to be their chosen partner in that journey.

Big thanks to Rob Desoto, Paige Rickets, Othin Scott, and Wyoming Sports Properties for their leadership, collaboration, and vision. We can’t wait to help you streamline, track, and grow.

Let’s ride.🤠

🚨 Brand Innovation Summit 2025: Smarter Sponsorships in the Spotlight

Trak joined marketers, media leaders & sports properties in Chicago last week to talk what’s next in sponsorships. Fresh off our rebrand (hello, purple!), we walked away with a few big takeaways:

🧠 Brand alignment still beats speed — but sponsors expect both.
⚡ AI is accelerating cycles — Trak is built for real-time workflows.
🏟️ Venues like MedStar Arena show how tech extends lean teams.
💳 Budgets are tight, expectations are high — smarter systems win.
👟 Women’s sports = huge growth opportunity.
🇺🇸⚽ With 2026 World Cup ahead, US soccer’s urgency is growing.

We also celebrated our newest partnership with Notre Dame Athletics.
👉 The best partnerships demand clarity, collaboration & agility — exactly what Trak delivers.

📍 We’re live at the Brand Innovation Summit in Chicago!

Come by the Trak Software booth and say hello 👋 — we’d love to show you how we’re helping brands modernize their sponsorship management.

✅ Automate the busywork
✅ Keep everything organized
✅ Prove ROI with confidence

If you’re ready to ditch the spreadsheets and take your sponsorships to the next level — let’s chat!