Busy Bar

Our Story

After many years as a fitness professional and nutrition specialist, Greg Zuffelato ran into a problem. He realized he had to face the cold hard reality that most of the protein bars on the market were candy bars disguised in fancy wrappers. Finally, he challenged myself with creating a product that not only was good for you and included the very best ingredients available but also actually tasted good – an elusive combination.

Sugar and sweeteners are proven to cause significant harm when consumed regularly, so creating a bar high in protein and made from real food was mission critical. He knew that busy, success-minded people who were always on the go needed a healthy bar to help them stay full so they can stay focused, give them lasting energy and ultimately increase their productivity.

Without question, the quality had to be at a level where if his wife and kids consumed several bars a day, he’d be comfortable knowing they’d be putting the highest quality food into their body. The Busy Bar is the perfect food he sought to create. He solved the problem so many busy people face - they want to eat healthy, they don’t want to experience the dreaded energy crashes throughout the day, but they need a simple solution that fits their lifestyle. The Busy Bar is the answer.