UGC Pro

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🚨 NYC UGC CASTING CALL 🚨

Looking for UGC creators in New York City for a quick, paid opportunity!

💰 $300 for 30–45 minutes of your time

I’m filming woman-on-the-street style interviews for multiple products—but don’t worry, you don’t need prior interview experience. I’ll be the one leading the conversation!

Requirements:
• Based in NYC (I’ll be in Chelsea but can either come to you OR pay for your time / travel—think like under 20-30m commute)
• Ages 25–65+
• Open to all genders (but prioritizing women)
• Comfortable on camera

Shoot Dates:
🗓️ I land in the city Wednesday morning and will be in town till Sunday—relatively flexible!

If this sounds like you, comment or DM me 🙌

And please tag any NYC-based creators who’d be a great fit for this!

Let’s make something great 💫

# manonthestreet

False urgency = the bane of every creative marketer’s existence 🫩

Here’s how I pulled this campaign off after being told our 2-week runway was cut down to a same-day launch.

A well-lit white backdrop for product shots ✨ paired with Pexels footage (free + approved for advertising) and a cameo from my wonderful producer at the time (sipping shot). 😆🎉

Follow .pro for performance marketing advice revolving around Creative Strategy, CD, and UGC.

SPOILER: it was a breakout winner! 🏆 This was UGC concept I did in 2020 during quarantine. For context, I had already been doing UGC for 6 years (didn’t realize it was called “UGC” till my first agency job in 2017).

14 looks. 1 day. Yes, I know I’m crazy! 🤪

Every detail was intentional—from the wardrobe to the props to the energy. This shoot was about capturing different sides of my creative process (and yeah… having fun with it).

Shoutout to the team that made it all hit.

Which look are you picking? 👀

Part 1! 🥹🤪 Shot 14 looks in one day for my personal branding shoot… still not over it.

Every outfit, prop, and detail was intentional—down to the “Steal Like an Artist” book. I wanted this shoot to reflect different stages of my creative process and who I am as a creative director + UGC strategist.

From experimental looks to fitness-inspired moments (because that’s a huge part of my life), this was about showing range—and honestly, just having fun with it.

Huge shoutout to my dream team & the Westman Hotel for the space (and that clutch late checkout 🙏)!

I’m 31 but felt like a 17-year-old planning this in the best way possible. One day I’ll look back at these like “damn”… so I’m really glad I documented it.

Which look was your favorite? 👀