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"Tournament of Roses Parade Officially Begins Era of Color Television in U.S." (1954) Printed from Newspaper.com

Bv Dick Turner plained NBC’s color coordinator ex-singer Barry Wood who flew out from New York to explain reds blues and greens to the local TV-ers “Nobody can buy a color set yet but the manufacturers have sent demonstration sets to those 21 cities and we hear there were many invitational previews to see the parade on them” Here NBC exhibited the parade on color TV to the local press and other guests who staggered out of bed at the crack of dawn on New Year's Day or ten days engineers have bustled about a street corner in Pasadena setting up wires and platforms for the big color cameras and rehearsing the commercials A crane was rented from a motion picture studio so one- camera could swing over the colorful floats made of thousands of bright flowers The show was received on existing sets in the standard black-and-white The white trucks will be familiar sights in many cities this year The crew of seven plans to televise the toy fair in Chicago the Mardi Gras in New Orleans cherry blossom time and the Lincoln Memorial in Washington and possibly the salmon run in Oregon “By the end of 1954 there should be many set owners" said Wood : “The first purchasers probably will be bars This may be like the beginning of black-and-white television — it will drive people i back to the saloons” ' Tournament of Roses Parade Officially Begins Era Of Color Television in 111 By ALINE MOSBY HOLLYWOOD (UK)— Two shiny white trucks drove 4000 miles to park at riday’s Pasadena Tournament of Roses parade — and to officially begin the era of color television with the new year The 20-ton NBC trucks are the only color-TV mobile units and they’ll trek around the country to televise events for the few lucky people including President Eisenhower who have color TV sets The first stop for the $600000 vehicles was the famous rose parade This program marked the first time color TV has been transmitted from the west coast and the first show since the government authorized’the new compatible system “Twenty -one cities- now are equipped to receive color TV" ex- o of if if of of be of of of the the of of D of I ig OL ftrfwW1 1. https://www.newspapers.com/article/the-great-falls-leader-tournament-of-ro/137033150/

"Tournament of Roses Parade Officially Begins Era of Color Television in U.S." (1954) Clipping found in The Great Falls Leader published in Great Falls, Montana on 1/2/1954. "Tournament of Roses Parade Officially Begins Era of Color Television in U.S." (1954)