Potent Expression Coach

More and more of us are creating unconventional businesses that offer programs, products or services that do not fit neatly into an existing mold, that do not fit into a neat category.

And the beauty of it is that we have this freedom to create a business around who we are, that allows us to express our calling in the world.

But there is a down side to it… we can’t follow simplistic communication formulas to tell people what the heck it is we’re trying to offer them. The truth is that when we have this beautiful custom-designed business it takes more time; it takes more words because we’re offering things that are harder to describe…. We’re offering things that don’t soundbite easily…