Merchynt

Here are the four things you should focus on:
1. Look for a high margin per customer: Target businesses in industries where they make at least $500 per customer. When a business has a high profit margin, they won't feel the pinch of your agency's monthly retainer. Examples are roofing contractors, wellness clinics, and high-end retailers.

2. Ensure that they have a physical address: A common mistake newer agencies make is going after SABs that hide their addresses on their GBP. Ranking a profile without an address is difficult and typically takes at least six months just to start seeing results.

3. Find the "Goldilocks" review profile
Look for businesses that fit this criteria:
More than 10 reviews: This shows they have a customer base and care about reviews, but don't have the automated software to scale them.
A rating of 4.0 or higher: Poor ratings show a poorly run business.
Avoid zero reviews: If they have no reviews, they likely do not value them at all or lack the customer volume needed to generate them.

4. Target the #3 to #10 ranking range: Do not pitch businesses that are already ranking #1 across their city; they have no room to improve and are likely to decline your services. The sweet spot is businesses ranking in the #3 to #10 positions.

"We already have an SEO agency."

Most agency owners hear this and immediately move on to the next prospect.

That's often a mistake.

In many cases, the prospect doesn't need a replacement, what they need is a specialist who can fill the gaps their current provider isn't addressing.

In this carousel, we break down practical ways to handle this objection, position your agency effectively, and create opportunities without forcing prospects to choose between providers.

➡️ Swipe through to see the framework.

Most agencies focus on getting webinar registrations.

The real challenge is turning attendees into paying clients.

In this carousel, we break down how local SEO agencies can use webinars to generate leads, build authority, and create long-term client acquisition assets.

Swipe through for the full framework.