Cphere

Success starts with a deep understanding of the shopper mindset, so let’s explore a few key factors motivating spending today and the opportunities they present for brands. https://bit.ly/3fjB7wP

Personal data has been described as an asset class with the potential to transform health care and global public health. While changes in the ways information is obtained, analyzed, and disseminated are likely to result in great social benefits, it is important to recognize ethical challenges in order to make ethical awareness integral to its development. https://bit.ly/3h7P56a

Google may have delayed its deprecation of third-party cookies until 2023, but first party data innovations for digital marketing remain more important than ever for brands. https://bit.ly/35Qg8g1

The circumstances of the past year have offered a valuable nudge to reimagine how to connect with customers...

All of this means that the future of shopping places more emphasis on technology teams, as well as designers and marketers, to stay aware and innovate at a pace faster than today’s modern consumer. https://bit.ly/3gLozPJ