Part and Parcel

L.A. isn’t just where we work — it’s our home, our inspiration, and woven into the fabric of everything we create.

The outpouring of kindness from friends, family, and clients – both near and far – has moved us. Thank you for connecting (and reconnecting). These are difficult and uncertain times. Know that your outreach brings comfort and strength.

To our friends, colleagues, and clients who are now facing the unthinkable, we are here for you with open arms and ready hands. To the firefighters, first responders, and volunteers, you have our endless gratitude.

We will be here when the smoke clears to rebuild our beautiful city as we heal our collective broken hearts.

If you are interested in supporting, please consider donating to CA Fire Foundation: cpf.salsalabs.org/disasterrelief/

Personal injury law has an unmistakable tone and entertainment quality to it (especially in L.A.). Gimmicks are often substitutes for branding, with lawyers relying on superhero-sized personalities or professional sports team affiliations. Adamson Ahdoot brought entirely different DNA to their quest for differentiation in this crowded sector – and city. Namely, a client-first and personalized approach rooted in humanity.

In turn, we developed a visual identity that reflected the firm’s assertive and empathetic personality. The new system and branded materials signal tech savvy and forward thinking counsel without sacrificing trust, professionalism, or zealous representation.

Messaging too had to feel atypical and above all, communicate integrity.

“Your rights. Your case. Our commitment.”

“Compassion. The first step toward compensation.”

With writer and strategist Amy Swift Crosby

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International classic car auction house Gooding & Company sets records and laps the competition by understanding their audiences and delivering distinctive brand experiences and high-touch service.

Working with Gooding & Company for over ten years, beginning with a bold racing inspired re-brand in 2013, it’s also clear they believe in the power of design to reflect their promise – “Quality is our Style.”

As their business grew to include private sales and collections, online auctions and additional premier events in the U.S. and abroad, the visionary company was ready, once again, to refresh their brand.

This time, we took inspiration from international modernist sensibilities. In contrast to the imagery of their iconic cars, we created a new family of auction identities and enhanced the suite of bold graphic shapes which became the building blocks for catalogs, ads, event materials, brochures, social media, and eBlasts.

It continues to be a privilege to bring relevance to an industry that looks to curate, inspire, and build trust.

Creating a brand within a brand for Anderson Real Estate’s landmark Avenue of the Stars campus.

The goal... reposition the property in ways that stand out in the competitive landscape and enhance the idea of what it means to “go to the office.” Also home to Anderson’s HQ, it was imperative that the look and feel continue to engender a deep sense of pride.

With the brand – like the re-envisioned campus – we underscored the connection of the two buildings, highlighted the expansive park-like landscape, and advanced the property’s best-in-class environment. The personality and timeless slab serif logotype pays homage to Century City’s 1960's-era signage, while giving it the character needed to signal a modern evolution.

Minimalism, shades of blue, and transparency echoed the new glass facade – reflecting the sky and landscape – and unified the range of property touchpoints, from umbrellas to books to email marketing and web.

Another one for the books! We couldn’t resist this homage to the spirit of California’s surf lifestyle with interior designer Raili Searson Clasen, photographer David Tsay, and publisher Gibbs Smith.

SURF STYLE AT HOME captures her joyous “design-with-a-wink” perspective on creating bold, inventive, and laid-back living spaces – no beach required. Just like Raili’s projects, we opted for design that allowed her work to take center stage.

Drawing from her eclectic style and inspiration, we infused vibrant colors, board stripes, and nostalgic touches throughout. Vintage photos, image pairing, white space, and conversational type provided a casual cadence. The striped wrap around spine – an easy “yes” from Raili – teases the personality of the interior pages.

We’ve known Raili since her Roxy days, and we couldn’t be more thrilled to reconnect on this “cool” book! 🏄‍♀️🌊🤙

Farmshop x Trader Joe’s (and more), yes please!

A culinary beacon for food enthusiasts, Farmshop is a beloved neighborhood restaurant, specialty market and bakery known for chef-driven seasonal menus that celebrate California’s local and regional family farms and small producers. Artisanal breads, sweet and savory pastries, and seasonal treats are baked and delivered daily to coffee shops, markets, and cafés across Southern California.

When it came time to design Farmshop packaging for Trader Joe’s, the straightforward typography was our starting point. We created a strong contrast between the familiar logotype and white space, to the rich saturated colors that hint at the flavor inside.

It’s exciting to be part of Farmshop’s growth over the last 13 years… From day one Santa Monica and Marin locations, to a wholesale bakeshop in Culver City, and now TJs, we’re proud to expand the distinct visual identity we created for them and are thrilled at their continued success and relevance.

With writer and strategist @‌amyswiftcrosby

It’s nice when a renowned aesthetic plastic surgeon calls YOU for beauty advice!

We began working with Santa Monica-based Dr. Steven Teitelbaum over a decade ago because he wanted his brand to reflect his surgical philosophy; naturally beautiful, highly individualized. We continue to approach his brand with artistry and timeless elegance – photography and type owing to his thoughtful vision for his own clients who consider him a capital A on the A-list for aesthetic rejuvenation. Print materials employ foil stamps and blind embossing to further underscore the practice’s attention to detail and highest standard of quality.

Warmth, restraint, and trust were key characteristics we aimed to express. It was important that clients immediately feel what it would be like to work with Dr. T, from the first moment of arriving at his website, completing a medical form or receiving a surgical package.