Retention Science

Want something that cuts to chase on data-driven marketing for ecommerce companies, and helps you harness the power of your customer data? This guide delivers! https://bit.ly/2SW4c9K

How much more could you be getting out of your owned marketing channels, like your website and email marketing programs? Read the article linked in the comments to learn why investing more in your owned channels could be a money-saving and very prudent move.

Congratulations to you as you wrap up another busy holiday marketing season!

We have some fresh email campaign ideas for you to kick off your planning for the coming year.

These ideas for transactional, seasonal, and lifecycle marketing campaigns just might spark a whole year's worth of campaign ideas!

Fresh and Creative Email Campaign Ideas for the New Year Ecommerce marketers everywhere are catching their breath following the marathon that is the holiday marketing season. Enjoy the breather, but also realize it’s the perfect time to audit your email marketing performance and plan your email marketing campaigns for the coming year. We have a collecti...

Surging global digital adoption and the subsequent growth of ecommerce have impacted the customer lifecycle, to the point where traditional lifecycle marketing no longer fits the bill.

Customers expect brands to stay lock-step with them throughout their experience with your brand. They want and expect content that is relevant and engaging and suitable for their needs at any stage of their lifecycle.

Learn more in this article on advanced lifecycle marketing.

Why Lifecycle Marketing Isn't Linear | Advanced Lifecycle Marketing Tips Digital adoption and multichannel marketing have impacted the customer lifecycle in huge ways. The customer lifecycle, far from linear, is more of a complex web, with customers moving in and out of lifecycle stages over time. Learn how to align your lifecycle marketing with this new reality.