Lauren in Santa Rosa

The market rewards preparation.

373 Baile de Ciervos had a lot going for it: 5 bedrooms, a large lot, an updated kitchen, and a desirable neighborhood. But it also came with challenges—fire zone concerns, dated bathrooms, no A/C, older furnaces, and we launched during a period of rising interest rates, declining consumer confidence, and global uncertainty.

Swipe through the before & after photos to see the transformation.

In today’s market, success isn’t about how many offers you can generate. It’s about positioning a property to attract the right buyer before momentum fades.

Through thoughtful preparation, staging, presentation, and strategic pricing, we were able to achieve:

✅ 21 Days on Market
✅ 102% of List Price

Meanwhile, comparable homes that sold during the same period averaged roughly 60 Days on Market and 97% of List Price.

The market rewards preparation.

In a market where buyers have more choices and hesitation can cost sellers momentum, preparation, presentation, and pricing are no longer optional—they’re the strategy. The goal isn’t dozens of offers. It’s finding the one buyer willing to pay a premium and get you to the closing table.

Congratulations to my sellers on a successful sale and for trusting the process from start to finish.

JustSold SantaRosaRealEstate SonomaCountyRealEstate HomeSellingStrategy RealEstateMarketing HomeStaging BeforeAndAfter SantaRosaHomes ListingAgent LuxuryRealEstate WineCountryRealEstate SoldAboveAsking

I’ve been sitting on this Real Trends Verified news for a minute because every time I sit down to post about it, it’s a little cringey (yeah, I have teenagers). But I just want to say... I MADE IT!

For the first time in my career, I’m included in the Top 1.5% of agents nationwide. Real estate is hard. Most people don’t see what happens behind the scenes, and honestly, most years I haven’t stopped long enough to celebrate the wins. But today, I’m celebrating 🎉

I am so grateful for you — the clients who trusted me, the friends who passed my name along, and the colleagues who showed up when I needed them.  Thank you for being part of this.

Sometimes the right house comes after the wrong experience. 🤍

R&T came to me after losing trust in the process with their first realtor, and it was clear they deserved so much better. Once we rebuilt that trust, everything started falling into place. We stayed proactive, moved quickly, competed against multiple offers, and landed the perfect forever home for them. 🏡✨

This is why relationships matter in real estate. When you trust the person guiding you, the process feels a whole lot less overwhelming — and a lot more exciting.

So happy for these two and grateful to have been part of their journey. 🤍

• Home Sweet Home
• Just Sold
• Bay Area Real Estate
• Trusted Advisor
• Home Buying Journey
• Multiple Offers
• Realtor Life

Come see me this weekend at 5445 Pine Hill Court in Santa Rosa! Open Saturday & Sunday from 1-4 pm ☀️

4 beds, 2 baths
Single level
2,500+ sf 43 acre lot
3 car garage
Fresh interior & exterior paint
New carpet
2 year old furnace & A/C
Owned solar
Rincon Valley schools

Backyard orchard complete with 2 apple trees, persimmon, plum, avocado, lemon, pear, grapefruit, and wild cherry plums, along with mature grapevines.

Love to walk? Backyard gate provides convenient access to Cobblestone Trailhead/Annadel State Park via Melita Road.

Amazing value for $1,095,000!

Listed by Betsy Facendini Serafini (01386230) and Bill Facendini (01057375)
Corcoran Icon Properties

Grateful for the trust.
Proud of the results.
And committed to delivering an experience worth talking about.