True Interactive

We are excited to share how we have applied lessons learned from AI to create TrueIntelligence, our proprietary AI platform. It continuously analyzes cross-platform campaign data to help our teams make smarter decisions faster. It’s built into how we work, not sold as an add-on.

In a new article, our Co-Founder and CEO Mark Smith explains why we built TrueIntelligence, what it does, and why our clients get the results, not the bill.

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GOOAAALLLL! ⚽ The World Cup is almost upon us, and advertisers are ready with some incredibly exciting brand activations. Our own Tim Colucci just scored a goal of his own with a great article that discusses how brand are capitalizing on this culturally significant event. Over to you, Tim! ⬇️

How Brands Are Capitalizing on the 2026 World Cup - True Interactive Read this article to understand the distinct challenges faced by brands who advertise with the FIFA World Cup.

ChatGPT advertising is evolving rapidly, and advertisers should pay attention. As OpenAI rolls out self-serve advertising tools and experiments with sponsored placements inside conversations, the implications go far beyond another digital ad channel.

A new article from Taylor Hart explores what ChatGPT advertising actually looks like, why it matters now, and the opportunities and risks advertisers need to understand as conversational AI becomes part of the media landscape.

Why Advertisers Should Care about ChatGPT Advertising - True Interactive Read this post to understand the ways that the ChatGPT ads platform is evolving and how advertisers should respond.