Fundwriter.ai

https://www.fundwriter.ai/blog/motivating-endowment-donors

For medium sized non-profits, building an endowment, however small, can mean the difference between sustainability and an early demise. Endowment funds are particularly important when lean economic times hit, as they provide a base source of funding that may allow the organization to carry on, even when annual donations dry up for a year or two.

We all have lapsed donors. These are donors who used to give to your organization, but for one reason or another, they have stopped giving. (Generally, someone isn’t considered a “lapsed donor” until they have stopped giving to your non-profit for more than one year).

You may have 1 lapsed donor, or you may have 10,000 lapsed donors. Either way, your lapsed donors are incredibly important to your ongoing fundraising success.