Seattle PPC Agency

Home - Airbest Duct Cleaning At AirBest we offer whole house residential duct cleaning / we also offer commercial duct cleaning. Please call for Commercial pricing

5 Must have pieces of content. Page and blog topics.

Notice how they all answer a question the searcher is looking for.

1. Cost and pricing.
2. Problems (theirs and yours).
3. Comparisons and versus.
4. Best of lists (best in class, best practices).
5. Reviews.

This means the best questions to answer in and are
1. How much is it?
2. How do I accomplish X task?
3. How do I know brand X is better than brand y?
4. Where should I start looking?
5. How do I know this will actually work?

should also stand for Success As A Service.

😊 Making our customers successful is a more attractive and sticky goal than sales alone.

🪠 Sticky goals are those that people can easily get behind and remain on our minds.

🎯 Companies focused on Success As A Service always earn more. They disconnect from outcomes, and are process driven, and in the long run, that is always the best

Why do we think of Search intent in terms of categories? Search should be about the questions your prospects are asking, not types of searches.

Current search intent categories
1. Informational
2. Transactional
3. Navigational
4. Commercial

How do we get into the minds of our audience with these?

Better search intent questions
1. Are there solutions available?
2. How does this solution solve my problem?
3. Which solution is best?
4. How do I buy?