SwiftSocial

The Atlantic has produced exactly one named storm this season, and the official forecast still calls for a below normal year. Meanwhile forecasters expect parts of the Midwest to run 10 to 20 degrees above average this week.

Quiet hurricane radar tempts installers to coast. Sean Kennedy at Southeast Electrical in the Milwaukee area did the opposite. He started running generator leads with us on March 1 with zero generator install revenue. Mid stretch, three tornadoes knocked out power across his service area. His words:

"I guess this is when preparation meets opportunity."

Three months in, he had sold almost $400,000 worth of generator work, starting from zero.

The installers who win weather weeks had a pipeline running before the sky changed.

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"I've literally doubled my employees. I've doubled my revenue. I've got a full-time salesperson."

Mark Veach, PWR House Generator (Houston, TX)

Mark's shop normally does about 100 generator installs in a year. Then the leads started arriving pre-qualified, with a name, address, phone number, and what the homeowner actually wanted done.

By his own math, the next 4 months held roughly 100 installs and an additional $1.4 million in revenue. A year of volume in a third of the time.

He did not add a marketing department. He added a lead channel and hired to keep up with it.

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People ask what SwiftSocial actually does. Here is the whole thing in plain terms.

We run generator-specific ads, geo-targeted to homeowners in your service area. The leads arrive pre-qualified, with name, address, phone, and email. Your job is to call them fast and do good installs.

That is it. No branding retainers, no content calendars, no 12-month contracts to find out if it works.

Mike Morgan at Advanced Electric and Air called it a cookie cutter system. He meant it as a compliment. The same system added $500,000 to his business in 5 months.

Cookie cutter is the point. It is repeatable. That is why it keeps working from market to market.

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Tyler Eshleman at Tripped Electric put in 35 generator installs in 4 months on our leads.

The number that matters is not 35. It is how many conversations it took to get 35.

A raw click is not a lead. A homeowner who filled out a generator-specific form with their name, address, phone, and email, in your service area, is a lead. The first kind fills your CRM. The second kind fills your calendar.

Most installers who tell us marketing did not work for them were buying the first kind. Volume looks great in a report and terrible in a bank account.

Qualification is the mechanism. Everything else is math.

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Zach Rogers runs Hill Country Energy Solutions. Generators are the whole business, not a side line.

His January, in his own words:

"In the month of January, I've landed like 15 jobs just in the first two and a half weeks. I've already crushed what would have been an entire quarter of sales in less than one month."

A quarter of sales, compressed into two and a half weeks. Over 10 months, the same system has produced more than $1.1 million.

The mechanism was not complicated. Generator-specific ads, geo-targeted to his market, leads arriving pre-qualified with name, address, and phone.

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