Suzanne Harrison, Web Designer & Developer

So, how do you define the 4 steps of a sales funnel?

To break it down in an accessible way, think of the sales funnel or customer journey as waking up hungry for breakfast.

1️⃣ Awareness: You wake up feeling cranky. So you grab a coffee, not realizing that you’re actually hungry. Identifying that you are cranky is the first step in identifying a symptom of a problem you have, but at this point, you haven’t done anything about it.

2️⃣ Interest: You finish your coffee and realize “oh, my stomach is grumbling, I need to eat”. You’ve now identified the problem and can begin to think about addressing your hunger.

3️⃣ Desire: You look around your fridge for options. Maybe you’re the kind of person who eats the first thing they see, or maybe you spend a long time considering the possibilities. You’re getting excited, deciding how to curb your hunger, allowing desire to set in as you analyze all your options.

4️⃣ Action: You finally decide “I want pancakes!” and start whipping up a delicious plate of fluffy, buttermilk pancakes dripping in syrup.

So, where are your customers in the sales funnel?

Click to dive into my Beginner’s Guide to Sales Funnels on the blog and learn how to inspire more action with your audience!

https://buff.ly/3x4EfmX

A Beginner’s Guide To Developing Your Sales Funnel Mapping out your customer’s journey is key to creating a predictable sales funnel that keeps you on top of leads and revenue coming in.

What problem does your audience have that you solve? And how aware are they of the problem?

Sales funnel. Customer journey. I’m sure you’ve heard these two terms before, but what do they mean?

Well, they are interchangeable. Your sales funnel is the journey your customer will experience as they gear up to signing on the dotted line. The customer journey is how you can identify where your audience is in that journey and how you can authentically nurture them towards working with you.

Simply put, mapping out your customer’s journey is key to creating an accurate and predictable sales funnel that keeps you on top of leads and revenue coming in.

I like to look at the sales funnel in 4 simple steps:
1. Awareness
2. Interest
3. Desire
4. Action

Are you familiar with these 4 steps? Let me know in the comments below. On Wednesday, I’ll be sharing my ULTIMATE Beginner’s Guide to Sales Funnels to help you not only identify where your ideal audience is in their journey, but what next steps you should take to help them take action.

Happy summer solstice! Today marks the official start of summer and the longest day of the year.

And if you’re a start-up, you KNOW just how crucial extra time is to get going with your business. 😉

If I haven’t made it clear by now, clarity is the ULTIMATE tool in creating effective copy (see what I did there?!).

As Donald Miller always says “if you confuse, you’ll lose”.

The same thing goes for your vision and mission statements.

At this point, you’ve probably thought a lot about what you want to communicate and HOW. And because I know how challenging it can be to write an effective vision and mission statement (especially if you’re The Doer, aka a team of one!), I've put together a helpful article to guide you through the process. Not only does it cover my favorite mission and vision statements from leading brands, it also dives deeper into the psychology behind them. PLUS I give you three exercises to help you write an effective statement and a worksheet to put it all into action.

Click to get started!

https://buff.ly/3cNm8K2

How To Write An Authentic Mission And Vision Statement That Truly Represents Your Brand (Plus A Helpful Tool To Get Started!) Clarify your vision & mission by writing powerful, succinct statements that create a connection between you, your team, and your audience.

You can’t start your business with a website.

“Suzanne, are you nuts? Of course I need a website! How will my audience find me?”

I know, I know, but hear me out.

I’m not saying you shouldn't have a website (you absolutely should!), what I want to dive into today is that you can’t START your business with a website.

But I get it - when you first think of your genius, problem solving idea, you immediately start to think about the fun parts of your business.

Design. Website. Logo. Killer copy.

But without truly understanding WHO your audience is, WHY you do what you do, and WHAT your brand voice and image is, a “website” is only going to get you so far (or, in this case, not so far).

On the blog, I break down the 5 questions you need to answer BEFORE you start working on your website (PLUS lots of extra goodies to support you in your journey to a successful launch).

https://buff.ly/2Tmk6d8

Why You Can’t Start Your Business with a Website. Starting a new business? Launching your website is not the first thing you want to do. You need to ask yourself these 5 questions first.