Alex Hoffman

This is my very first post featuring a shot taken with the new Sony Alpha A7 IV mirrorless camera. After 5+ glorious years with the Canon 5D Mark IV, which was my first full-frame DSLR camera, I decided it was time to try something new.

I thought it was ironic that I ended up getting a lemon lens that would fail within moments of turning it on. I feel like it’s only appropriate to show what I was trying to shoot on a foggy morning. . .CLOSED…DO NOT ENTER. . .I had to turn off the camera, eject the battery, wait 10 seconds, and then try again. Over and over again. It was maddening.

The moral of the story is growth is uncomfortable, because I’ve never been here before. That, and, of course, go get a replacement lens. Special thanks to a friend for delaying errands to test it on their rig and confirm. Thank you B&H Photo for the amazing customer experience and getting me back to 💯!

When you happen to be in the right place at the right time for sunrise.

As John Lewis is laid to rest today, let’s keep the momentum going on addressing racial injustice. There’s still a lot of work to do: lots of learning and unlearning. We’re not perfect and that’s perfectly ok as long as we’re making progress. Change is the only true constant and it rarely happens overnight. Sometimes change can be scary though I hope we can agree, this change is definitely for the better. I saw a post recently that said:

“Some are posting on social media
Some are protesting in the streets
Some are donating silently
Some are educating themselves
Some are having tough conversations with friends & family

A revolution has many lanes – be kind to yourself and to others who are traveling in the same direction. Just keep your foot on the gas.” So, here’s a friendly reminder that Black Lives (Still) Matter. ✊✊🏻✊🏼✊🏽✊🏾✊🏿

Today is unlike any Memorial Day I’ve ever experienced in my life. We’re all facing a fight against a new kind of threat, one that’s forcing all nations to rethink so many things likely reshaping our world going forward in the process. It’s certainly a strong reminder that nothing in life is guaranteed and to take note of what’s most important. Remembering those who’ve fallen in active military service, that’s the real meaning of Memorial Day. Thank you. 🇺🇸

Father’s Day is just around the corner!

Like a photo on my Instagram page ( or click the link in the comments)? I can print any on demand and ship direct. Starting at $25 for an 8”x10” – various sizes and finishes are also available including B&W!

Send me a message if you're interested and make sure to share with your friends! Thanks for considering!