The DJ Sessions Event Services

Chad Shearer - Music Festivals, PR Strategy, and Building Artist Visibility on the Virtual Sessions

"Great PR is about telling the right story at the right time." - Chad Shearer

Festival culture is more than lineups and stages. Behind every major event is a strategy shaping how artists, brands, and audiences connect.

In this episode, Chad Shearer from Caren West PR breaks down how festival publicity works today, from announcement campaigns and digital media strategy to the collaboration between booking teams, marketers, and press outlets.
We also dive into how emerging artists can position themselves for festival opportunities, why storytelling still drives the music industry, and how PR teams help shape the identity of major events across the country.

If you want to understand the real engine behind festival promotion and artist visibility, this conversation delivers a rare look behind the curtain.

https://www.thedjsessions.com/Chad31026

Will Vance - Writing, Labels, and Redefining Success in Dance Music on the Virtual Sessions 2/10/26

Broadcasting from Dundee, Oregon, just outside Portland, Will Vance joins for a thoughtful industry conversation that spans technology, media, labels, and what it truly means to “make it” in music. As Managing Editor of Magnetic Magazine, Will reflects on his unconventional entry into the electronic space, using writing as his foot in the door while developing his own skills as a producer.

https://www.thedjsessions.com/Will21026