Billboard Insider

Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home and building signs and installing a solar-powered billboard. Today he talks about billboard leases and easements.
How did you introduce yourself to landlords?
I just stopped and knocked on doors. I'd tell them I was looking for a billboard location, go over my percentage deal — I always sold on a percentage basis.
What kind of terms did you offer?
Twenty-five percent. You don't hear that from the larger companies anymore. But landowners are happier, and in my case I gave all of my landowners total approval of all copy. I never lost a location. And 25% of gross means that in a good year, your landowners grow with you — and if there's a recession or the board goes vacant, their rent goes down too. I did have a minimum, probably around $100 a month, to cover vacancies.

John Musick on Billboard Leases and Easements Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business. John has talked about get

Recently, All Steel Structures was tasked with the removal of a billboard structure that came down during a severe storm.
Photos like these are dramatic. A collapsed billboard structure immediately raises questions about safety, engineering, and the integrity of billboard construction. While any structural failure is serious and deserves a thorough investigation, it's important to understand that one isolated incident does not represent the billboard industry as a whole.
Modern billboard structures are engineered to withstand significant wind loads, environmental conditions, and years of service. Before a structure is erected, engineers analyze factors such as wind exposure, foundation design, soil conditions, structural loading, and local building code requirements. Today’s billboards are designed to perform safely under demanding conditions.

When a failure occurs, there is almost always a unique set of circumstances involved.

One Billboard Failure Doesn’t Define An Industry Recently, All Steel Structures was tasked with the removal of a billboard structure that came down during a severe storm. Photos like these are dramatic. A c