ShotTracker

We’ll be in Las Vegas until July 19th, connecting with coaches, administrators and basketball leaders from across the game.

If you’ll be there too, let’s find time to talk about what’s next for your program - from player development and scouting to analytics and performance.

📩 Send us a DM to schedule a time to meet!

The analytics debate has been all over timelines this past week.

Most of the conversation has been about one specific misuse of data, not analytics itself. Strip a number of its context, deliver it without accountability, and it stops being analysis. It becomes a weapon.

The three myths underneath all of the noise are what keep programs from using data the way it was actually meant to be used. We broke them down. Link in bio.

Analytics does not mean shooting more threes. It does not ignore effort. And it is not about ranking players.

Those are the three myths holding programs back. Here is what serious analytics actually does: https://shottracker.com/blog-basketball-analytics-myths-holding-programs-back/